Sharethrough Launches A Native Ad Leaderboard To Highlight The Sponsored Content That?s Most Shared

Sharethrough, a startup that's focused on native advertising (a topic that CEO Dan Greenberg has discussed in several TechCrunch guest columns), is launching a new way to browse the most popular native ads. The Native Advertising Leaderboard is based on information that's publicly available through the APIs of various social platforms, Greenberg said ? it turns that data into "a daily news feed for anyone (brands/agencies/pubs/editors) who wants to keep their finger on the pulse of the native advertising and brand content movement." Basically, it looks at the feeds of sponsored content from sites like BuzzFeed, Mashable, and Forbes, and ranks that content based on how much it has been shared on Facebook, Twitter, LinkedIn, and other social networks.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/778K4NxOysA/

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